Gerry Zaltman from Harvard believes 95% of the human thinking and decision making takes place subconsciously mostly in the deep structures of the brain.

Memory is the mother of all wisdom. Memory is the most commonly recognized cognitive function. It is the cornerstone of all learning and knowledge. What we store in our memory helps us processes situations. In fact it’s our memory that makes our life; that we remember our family members, that…

Myth: Older people are doomed to forget things Fact : While older people may not be good at learning new things (in general, not always) but the older brain becomes more specialized than generalized. It’s like getting PhD versus your graduation, you get specialized in one specific thing. …

A typical human brain comprises about 2 to 2.5% of the total body weight. However the brain uses up 20% of the total energy and O2 intake. Brain is 73% water, similar to our heart. That is why it is so important to be hydrated, a little bit of dehydration…

What is motivation? To start off let’s frame it as the purpose one has to take certain action or the energy required by someone to behave in a certain way. But can we link all actions that we take to motivation? Motivation is not fixed. Which means to say here…

The question must have fascinated everyone? A very simple question — how and why does Emotions come from? …

A popular belief is that liars avoid eye contacts, however there are series of scientific experiments to prove the contrary. Scientists in their experiments have found no correlation between eye movement and lying. …

Clustering is generally techniques for finding subgroups, or clusters in a given dataset. When we cluster the observations of a data set, our aim is to partition the data into distinct groups so that the observations within each group are more or less similar to each other, while observations in…

We all know, linear regression is for qualitative scenarios and when the response is categorical we go for classification. As the name suggests — the process classifies observations into groups in order to predict a qualitative observations. …